Mailing evaluation
You want to send a mailing but you are unsure whether this campaign is SPAM or not? No problem, MyLex examines through the essential legal criteria and the OPT-OUT system if your electronic mailing or advertising campaign meets the applicable statutory and regulatory requirements. The unlawful conduct of electronic campaigns may cause severe financial and legal implications. It is advisable that you ask for legal advice when you have the slightest doubt about your e-campaign.
What is spam?
Spam is unsolicited (and generally unwanted) e-mail, usually sent to thousands of e-mail addresses. These mails often contain advertisements. Spamming is also referred to as UCE (Unsolicited Commercial E-mail). The problem is getting bigger every day, recent research showed that of all e-mails sent today, more than half of the them is spam.
Spam can also be defined as a e-mail where no one has asked for, with a commercial character and simultaneously sent to a large number of people. The three criteria: a. a large transmission, also called bulk, b. unsolicited or unwelcome to the recipient; c. commercial character. The so-called ‘irritation test’ should also be taken into account. A particular user will indeed categorize e-mail that evokes irritation as spam.
What is a mailing?
E-mail marketing is a form of direct marketing by e-mail used for commercial or fundraising messages and sent to a predetermined and defined (target) audience. A mailing campaign is part of the marketing strategy of a company. The correct application of e-mail marketing allows customers or prospects to get to know your company and products. If you offer several products or services, it may be interesting to know which product or service has the main interest.
Legal aspects
Few companies or marketeers are aware of the legal and regulatory requirements incumbent on mailings (opt-in and opt-out, privacy laws, ...). When a mailing violates the above rules, it is more often due to ignorance than malice. Prevent that your company is the target of proceedings arising from complaints lodged at the FPS Economy or eCops, and let MyLex evaluate your mailing.We provide advice and improvements where necessary.
Mailing summary
Few companies or marketeers are aware of the legal and regulatory requirements incumbent on mailings (opt-in and opt-out, privacy laws, ...). When a mailing violates the above rules, it is more often due to ignorance than malice. Let MyLex evaluate your mailing.